As a young girl growing up in Brooklyn, Erica always had a love for beauty and began styling hair at the ripe age of twelve. After perfecting this art on herself, she branched out to practicing on family and friends and continued to style hair through high school and college. After completing her Bachelor of Business Administration at Baruch College and diving into the work force, Erica decided to write off hair styling as a hobby and only practiced in her spare time.
Realizing that beauty remains her first love, Erica decided to jump back into the beauty field, this time in Makeup Artistry. She self taught herself the art and starting out as a beauty blogger, she created makeup looks on herself and posted them to her blog where she received great feedback. Erica then went on to providing her services to family and friends for special events and decided to freelance in Makeup Artistry. Always learning, Erica continues to grow as an artist practicing the latest and most efficient techniques and keeping an open ear to the beauty community.
Erica believes that feeling beautiful starts from within. With self confidence and an enhancement of one’s natural beauty, you have beauty at it’s best. Be Confident… Be Bold & Daring… Be Beautiful!